Naledge checks in with us from out West. Having completed the LA date of Rock The Bells, he and Double O stuck around the Sunshine State to film their new video for “Love Hangover” with Estelle, do some networking with the likes of Pac Division, 9th Wonder, and Glasses Malone, and get in some downtime before the San Francisco re-up of Rock The Bells. In the decade edition of his ongoing blog, Naledge gives the recipe for a “Love Hangover” shares some details about the video shoot, and talks about playing RTB’s ‘hipster stage’ for the first time. Go ILL after the jump…
Behind The Music:
Basically what I do is based on the beat. Double O made a beat that was screaming dance music and house influences and all of that stuff. Me being from Chicago, I have those sensibilities towards those records too. I like dance records. I like house beats and all of that stuff. I’m used to hearing that at parties and clubs, and we went to Europe and that’s what influenced that song, being in Europe and hearing these clubs play dance music all the time and wanting to have something that could fit into their mix, but wanting to do it in our own way. I wanted to have a record that had an underlying story, more metaphorical stuff. At first glance the song might be one thing, but when you listen deeper it’s another thing. We didn’t have too many records at the time on the album that deviated from the more triumphant, more braggadocios, more fun celebratory records. We had a lot of records that were falling into one category. “The In Crowd” is that. It is about celebrating the good life and celebrating success and trying to motivate others towards success. But I also wanted to show the other side of The In Crowd, which is the downfalls of indulgence. If you party too much, or you go out and drink too much, or you mess with too many girls, too much of something that isn’t mandatory can sometimes be a bad thing. It is possible to over indulge. There’s always an inner struggle to balance yourself. That’s kind of what the record’s about, loving the life and everything that comes along with it, but at the same token realizing that sometimes you wish you didn’t love it so much because it can have a negative effect on you sometimes in the long run, or the very next day, which is the hangover. It’s a love hangover. It can speak to whoever about whatever. If you have anything that you’re kind of addicted to that is good, feels good to you, it can have negative effects for you, and have bad effects for you. It’s both of those. For any individual person it can be anything. It could be buying cars, buying clothes, then looking up and seeing your credit card bill and bank account. There’s a number of things it could be about. For me, it was more about clubbing, but it’s talking about it in the form of a girl. It appears that I’m just talking about being in love with a girl and her treating me wrong and me still being with her anyway. But that’s not what the song is about. The girl is just a metaphor for the rap life.
Love Hangover Shoot:
The video went well with Estelle. A lot of people showed up. Shala Esquire actually came out, Netic from Game Rebellion was there. Oddly enough Bokeem Woodbine the actor was there. One of the dudes from UNI came through, 9th Wonder was there. A lot of people came to show love. A lot of the people from Rock The Bells just kind of showed up. It’s real fashion oriented. It’s not that in-depth. It’s a completely different look from the last video. The last video was more conceptual and more tongue in cheek and more meant to be a perfect punchline to a joke. There was a lot of irony, kind of doing the opposite of what people would expect the visual for that song to be. This song is more straightforward. It’s more of a club record. We wanted to emphasize that more. It’s very much a dance record, a sexier record, so we approached it in that way. We’re letting the audience see who we are as people, more so than as characters.
We did it in the Zune soundspace so it’s very, very artsy. The Zune Sound Space is sort of this photography studio that Zune converted into a club. But it’s almost like a house. It’s very futuristic looking. There’s all types of technology throughout the video and throughout the house. The rooms have cool wallpaper and cool color schemes. When you look at the video you wouldn’t believe everything happened in this one house. That’s pretty much all I can really say. Expect to see us in a different light. It’s more a dance-oriented, fashion-oriented video.
Rock The Bells LA:
We’ve been in LA for the past few days. We did Rock The Bells in LA, that went real well. It’s just been hectic leading up to the video. It’s hard to do a video the day after you have such a big show. It’s kind of crazy and our stylist pulled out at the last minute so there was a lot of chaos finding gear. A lot of the gear that ended up being in the video is stuff we actually owned and stuff we actually bought, and mixed and matched with stuff that we ended up getting. We were able to link with some of our friends that own clothing lines and they give us gear all the time. It was real difficult trying to get all the clothes and stuff together. At first we were relying on a stylist, which teaches us a lesson. We got in this not relying on anybody and we thought we were at a point where we could pay people to get the results we want, and we ended up doing it ourselves. But it turned out cool. It’s not like we aren’t stylish dudes anyway and don’t know how to pick clothes anyway. We had our own ideas and thoughts on how we wanted things to look and I think it came out all right. Everything was cool.
The show went well. We actually brought out Pac Div for our set. It was our first time performing on the “side stage,” which has kind of been flanked as the more hipster stage, or the more alternative stage. It was interesting because every other date on the tour we were opening up the big stage. On this set we were near the end of the smaller stage. That was cool. The Pac performed, then Tyga performed, then we performed, then The Cool Kids performed. It seemed fitting, but it almost didn’t feel like Rock the Bells. It almost felt like a separate show in itself. There’s this big thing going on in this stadium, then there’s a side show. It’s dope because there’s 500-600 people just rocking with you and they’re really fans of you. It was cool how we got to interact with fans on a closer level. It just was weird because there’s an obvious divide on how they have younger artists and older more established artists, and even moreso with what’s being called ‘real Hip Hop’ and then what’s being deemed as “Hipster rap” and I guess more trendier, dance rap, party rap with your Spank Rocks, and Amanda Blanks, Flosstradamus, and The Cool Kids, that whole scene, the Wale’s of the world. It was interesting to rock that crowd. We have love over there, and we realized we have fans that really love us. There have been people that have come up to us and been like, ‘we came just to see you.’ That’s just been love to see that and notice that…This is the one show we didn’t stay all to the end, but we saw Black Eyed Peas go on and they’re not a part of the normal set. It was dope. We left early so we could get some rest for the video.
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